Start with questions that matter
Map the questions customers ask before an enquiry: suitability, process, cost factors, alternatives, and next steps. Prioritise questions your business is qualified to answer.
AEO
Answer Engine Optimisation
Answer engine optimisation (AEO) organises your expertise around the questions buyers ask. The goal is a page that answers the question clearly, provides context, and helps a visitor decide what to do next.
Plan this for my business ↗WHAT WE CAN WORK ON
- Customer question and intent research
- Question-led content architecture
- Concise answers with supporting evidence
- Relevant schema matched to visible content
- Editorial review and content refresh plan
THE APPROACH
Make your expertise easier to understand.
Answer first, then explain
Use descriptive headings, a clear initial answer, and enough detail to explain exceptions and trade-offs. Link to related services and cite authoritative sources where appropriate.
Keep answers dependable
Assign content ownership, review factual claims, and update pages as the business changes. In regulated industries, involve the appropriate qualified reviewer.
A FEW USEFUL ANSWERS
Clarity before
the first conversation.
What is the difference between SEO, AEO, and GEO?
SEO supports discovery in search. AEO focuses on clear answers to customer questions. GEO considers how your information may be found and referenced in generated answers. These practices overlap.
Does FAQ markup guarantee a rich result?
No. Structured data describes visible content; platforms decide eligibility and presentation. Markup must be accurate and does not guarantee a rich result or AI citation.
KEEP THE JOURNEY CONNECTED
Related expertise.
GROWTH STARTS WITH A CONVERSATION
Ready for your
next move up?
Tell us what you want to grow. Let’s find the right place to start.
Build my growth strategy ↗